Guiding ambitious founders, global brands &
visionary investors
into the heart of the
Middle East

Middle East
Market Entry

I help founders, brands and investors succeed commercially in the Middle East - with a focus on Saudi Arabia. From aligning with fast-moving consumer trends to positioning for gigaprojects and investment.

I bring regional insight, executional know-how, and a trusted network to accelerate your entry and unlock long-term growth.

Board Advisor
& Mentor

As a trusted board advisor, I bring an operator’s mindset and a founder’s resilience to the table. I support leadership teams and investors with strategic clarity, commercial rigour and an outside-in perspective shaped by 20+ years of scaling businesses across global markets.

Whether navigating growth, market entry, or investor readiness, I help boards move decisively — with vision, data and momentum.

Speaker & Author

I speak and write on entrepreneurship, scale-up strategy, market entry and visionary leadership - with a lens on the Middle East. Drawing on two decades as a founder and advisor, I bring energy, honesty and real-world insight to stages, panels and boardrooms.

Whether inspiring founders or briefing global brands, I connect strategy with storytelling to spark action.

Client Testimonials

  • Wendy got the nub of our strategic questions with remarkable alacrity and a minimum of fuss. It was an inspiring and exciting piece of work which had an immediate and substantial impact on the business and the people within it. I feel sure the project will have a huge payback.

    Sam Clarke, CEO Experience Travel Group

  • Nothing short of visionary. Whether its people, brand, or strategy, everyone needs a Wendy!

    Barnaby, Wordrunning

  • Wendy is a rare breed, combining smart business acumen, a laser eye on strategy, an incredibly creative brain with a no-fuss, "un-corporate" approach. And trust me, this delivers.

    Sophy Norris, Director @ Selbey Anderson

Working With Wendy

I bring clarity, pace and grounded experience to every engagement. As both a founder and advisor, I understand the realities of growth - the pressure, the pivots, the vision that won’t let go.

Clients work with me for clear thinking, honest conversations, and momentum that sticks. I’m commercially minded, culturally fluent, and always focused on what drives results - whether that’s entering new markets, scaling a team, or preparing for investment.

This isn’t theory. It’s real-world strategy, delivered with heart and rigour.

  • This isn’t about reports or generic playbooks - it’s about results. My retainer model is designed to give you sustained access to high-impact advisory, commercial insight, and trusted networks inside one of the world’s most complex and opportunity-rich markets.

  • This isn’t surface-level support - it’s strategic, designed to create clarity, confidence and momentum. I help entrepreneurs make smarter decisions, avoid costly missteps, and build businesses that are both scalable and investor-ready.

    With deep experience across markets and stages, I act as your sounding board, strategist and accountability partner - bringing a commercial lens to every conversation. The result? Faster growth, fewer dead ends, and more value created where it counts.

  • I speak from experience - the highs, the lows, and everything in between.

    I built an innovative, much-loved family travel brand from scratch, scaled it to eight figures, and led it through the complexities of growth and global expansion. Then, I faced failure - and had to reinvent.

    That journey fuels the honesty and impact I bring to every stage.

    Today, I speak on scaling with purpose, navigating uncertainty, and building resilient, investable businesses - with a special focus on empowering women to lead boldly in a world that keeps changing.

    Whether I’m on stage, on a panel or in a boardroom, I connect story to strategy and leave audiences with tools, courage, and clarity to grow.